New Billboard Slams Prop. 205 Opponents’ for ‘Reefer Madness’-style Ad Campaign ‘Paid For With Profits From Opioid Sales’

TODAY at 10 a.m., the Campaign to Regulate Marijuana Like Alcohol will hold a news conference in front of the billboard in Phoenix (just south of Chase Field on SW corner of 7th and Lincoln streets)

Phoenix, AZ — The Campaign to Regulate Marijuana Like Alcohol will hold a news conference today at 10 a.m. in front of a new billboard in Phoenix that slams opponents of Prop. 205 for its misleading and fear-mongering ad campaign.

The billboard refers to the “No on 205” ads as “Reefer Madness 2.0,” noting that they were “paid for with profits from opioid sales.” The committee that produced the ads, Arizonans for Responsible Drug Policy, raised eyebrows last month when it accepted a $500,000 contribution from Insys Therapeutics, Inc., a Chandler-based pharmaceutical company that derives almost all of its revenue from fentanyl, which experts call “the most potent and dangerous opioid on the market.”

The billboard directs viewers to FactCheck205.com, a webpage where voters can find a fact-check on ARDP’s ads.

Statement from Ryan Hurley, CRMLA attorney and supporter of Prop. 205:

“We have put up this billboard to highlight two truly problematic issues related to our opponents. The first is that they are feeding misleading information to the voters of Arizona, in a manner similar to Reefer Madness propagandist from last century. The second is that this anti-marijuana propaganda is being paid for with money donated by Insys Therapeutics, whose profits are derived almost entirely from the sale of fentanyl, one of the most deadly opioids on the market.

“We use the phrase ‘Reefer Madness 2.0’ for a reason. For many decades, opponents of marijuana spread lies and exaggerations about the harms of marijuana. Over the past decade, most Americans have come to understand the truth: marijuana is actually far less harmful than alcohol, a substance widely consumed and accepted in this country. So our opponents have changed course. Instead of trying to scare people about marijuana, they are now trying to scare people about legal marijuana. They can’t win with honesty, so they are distorting the truth.”

WHAT: Launch of billboard slamming Prop. 205 opponents’ “Reefer Madness”-style ad campaign “paid for with profits from opioid sales”

WHEN: TODAY, Monday, October 3, 10 a.m. MST

WHERE: In front of the billboard at approximately 690 E. Lincoln St. in downtown Phoenix (two blocks south of Chase Field on southwest corner of 7th and Lincoln streets)

WHO: Campaign to Regulate Marijuana Like Alcohol staff and supporters

About The Campaign to Regulate Marijuana Like Alcohol

The Campaign to Regulate Marijuana Like Alcohol is supporting Proposition 205, an initiative on the November 2016 ballot that would end marijuana prohibition in Arizona and replace it with a system in which marijuana is regulated and taxed like alcohol.

For more information, visit http://www.RegulateMarijuana.org.

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